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| RESEARCH ON DIMENSION DIFFERENTIATION AND INFLUENCING FACTORS OF TOURISTS' SLOW-CULTURE PERCEPTION: A CASE OF GAOCHUN |
| LI Dong-ye1,2, HUANG Zhen-fang1,2, YE Bin-hong3, XU Dong1,2, TANG Fu-jia1,4 |
1. School of Geographical Science, Nanjing Normal University, Nanjing 210023, China;
2. Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application, Nanjing 210023, China;
3. Faulty of Geographical Sciences, Beijing Normal University, Beijing 100875, China;
4. Nanjing Normal University of Special Education, Nanjing 210038, China |
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Abstract With the progress of society, the pace of life is getting faster and faster, which seriously jeopardizes people's physical and mental health. It has triggered people's demand for relaxation. The establishment of the cittaslow town is to provide people with a place to enjoy slow life and slow culture. But what is slow culture and what is the meaning of slow culture? The survey was undertaken at the first Cittaslow in China, which called Gaochun Cittaslow Town, to construct the measurement dimensions model for tourists' slow cultural perception and discuss the influencing factors of tourists' perception differentiation of slow culture. The findings show:1) Slow culture is a kind of life state and cultural form of human society in the process of creating material and spiritual wealth, which reflects returning to nature, slowing down the social rhythm, paying attention to the meaning of life and quality of life. 2) There is a decreasing relationship among slow cultural atmosphere, slow cultural products, slow tourism economy and slow tourism convenience. 3) According to different genders, education, source of tourists, travel motivation, tourism expectations and tourism experience, different slow life experience facilities are designed to enhance the recognition of slow culture perception, so as to achieve the purpose of leisure and relaxation for tourists.
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Received: 27 February 2019
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2020, Vol. 35 
